Integrated Advertising Media in Out of Home Environment

6 years of experience in Indonesia's Out of Home Media Industry

Diverse Audience Profiles

ranging from Commuters, Urban Population & Shoppers in MacroAd’s media environment

Extensive Media Reach

with more than +30 OOH Locations, 1000 Mass Transit Digital Screens, & 153 Retail Markets in Greater Jakarta

Integrated Ad Campaign

Creative above the line & below the line media plan powered with Programmatic Ad solutions

DIVERSE AUDIENCE PROFILES

Our Audience

Reach & engage your audience through our wide Out of Home Network, ranging from Transit, Roadside, & Retail Advertising Media. Further enhanced with our Digital Advertising Media in your preferred environments to execute your Omnichannel marketing

Commuters

  • Daily exposure of 1.4 Mio / day, in Greater Jakarta Metro Line, & Intercity Rail Network
  • 58% Productive Age Range, with 75% U1 + U2 profile, 32% attending university
  • 72% Population in White Collar, Entrepreneur, & Blue-Collar occupation

Shoppers

  • Daily visitors of 2 Mio across 153 Market & Shopping Centers
  • Targeted media placement where transactions are within close proximity
  • High Tendency of looking for promotion & deals through advertising before purchase

Urban Population

  • More than +30 OOH Locations & 18 Inner City Toll Gates
  • # of traffic exposed to the media advertising accumulates to 2.5 Mio vehicles
EXTENSIVE MEDIA REACH

Media Coverage

Reach & engage your audience through our wide Out of Home Network, ranging from Transit, Roadside, & Retail Advertising Media. Further enhanced with our Digital Advertising Media in your preferred environments to execute your Omnichannel marketing

OUR MEDIA

Mass Transit

People spend about more than 1 hour on commuting in our network, which becomes a good opportunity communicate your ideas & messages clearly

Commuterline TV

Train Handgrips

Intercity Train Coverseat

Intercity Train Station

Commuter Train Station Signage

Train Hanging Alley

Below The Line Activation Booth

OUR MEDIA

Roadside

People spend about more than 1 hour on commuting in our network, which becomes a good opportunity communicate your ideas & messages clearly

LED Pylon @ Cipulir

Toll Gate LED @ Sunter

Toll Gate LED @ Podomoro

Jakarta Traffic

Toll Gate LED@ TJ Priok 2

LED Pylon @ Cikini

Neonbox @ Metro Tanah Abang

LED Pylons @ Kramat Jati

Neonbox @ PMTA Tanah Abang

OUR MEDIA

Retail

Dominate your the transaction environment & advertise surrounding the purchase areas

OUR MEDIA

Retail

Dominate your the transaction environment & advertise surrounding the purchase areas

Digital Advertising

Communicate targeted ads message directly in the palm of people’s hands with captive portal.  Segment your preferred audience through advanced parameter, and engage with custom digital interactions to achieve your campaign results

Default Landing Page

DIGITAL MEDIA

Free Wi-Fi Landing Page

+150
Wi Fi Location
2000
Registered User
60
Daily Users
DIGITAL MEDIA

Targeted Filter Options

Communicate targeted ads message directly in the palm of people’s hands with captive portal.  Segment your preferred audience through advanced parameter, and engage with custom digital interactions to achieve your campaign results

# of View Cap

Device

Gender

Location

Age

Custom Coding

  • 3rd Party API Integration
  • Geofencing
  • Database Matching
  • By Timing
  • Bidding Mechanism
FREE WI-FI

Performance Dashboard

Track your digital ad in real-time to measure the performance and result obtained from your campaign

FREE WI-FI

Mobile Attribution

Integrated with 3rd party mobile attribution services, track user journey from session, installs, registers, and conversion, for any traffic contributed by our Wi-Fi Environment

FREE WI-FI

Mobile Attribution

Integrated with 3rd party mobile attribution services, track user journey from session, installs, registers, and conversion, for any traffic contributed by our Wi-Fi Environment

FREE WI-FI

Journey Customization

Engage with custom digital interactions to convey your own message, dominate the screen real estate, and achieve your campaign results

IM3 Ooredoo Custom Landing Page

Captive Portal with Integrated Payment

  • 15s 9:16 video
  • Transaction Page with wallet integration
  • View & Click based pricing

Pulse by Prudential Custom Landing Page

Captive Portal with Install Page Redirection

  • Pop-up banner
  • Download & Install to login
  • Install based pricing

JOOX Custom Landing Page

Captive Portal with Multimedia & Form

  • 15s 9:16 Video,
  • Input Data to Login,
  • Follow up E-Mail from Input Data
  • View & Redemption based pricing
CLIENTELE

Our Clients

Learn more on how MacroAd revolutionizes Indonesia’s Out of Home Advertising Industry